You can’t be a great manager if you are not a good coach. The most powerfully motivating condition people experience at work is making progress at something that is personally meaningful. If your job involves leading others, the implications are clear: the most important thing you can do each day is to help your team members experience progress at meaningful work. To do so, you must understand what drives each person, help build connections between each person’s work and the organisation’s mission and strategic objectives, provide timely feedback, and help each person learn and grow on an ongoing basis. Having coaching conversations is essential. In fact, according to recent research the single most important managerial competency that separates highly effective managers from average managers, is coaching.

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